Scaling a UK Shopify Store with Google Merchant Center & Shopping Ads
Project overview
This UK-based eCommerce brand partnered with us to build their complete digital selling ecosystem β from store setup to scaling performance marketing. We designed and developed their full Shopify store, carried out deep product research, and ensured the brand was fully optimized for high-intent buyers.
To drive scalable growth, we set up and fully approved their Google Merchant Center, optimized their product feed, and launched high-performing Google Shopping, Search, and Performance Max campaigns. We also implemented and managed Microsoft Ads to expand reach across Bingβs audience.
With a total ad spend of over $500+, we generated high-volume orders and strong ROAS, creating a profitable and sustainable growth engine for the brand. The storefront now maintains 100% product approval, fast indexing, clean diagnostics, and consistent Shopping Ads performance.
This project highlights the power of a well-built Shopify store combined with structured product optimization, advanced campaign strategy, and continuous performance management.
π― Services Included
π Shopify Store Development
Complete store setup & theme customization
Conversion-focused product pages
Category structure, navigation & branding
Product research based on UK demand & trends
π¦ Google Merchant Center
Merchant Center account creation
Feed setup & optimization
100% approved products
Data quality improvements for better ad performance
π Google Ads (Search, Shopping, PMax)
Campaign structure & audience setup
Shopping Ads, PMax & remarketing
Budget optimization + ROAS improvement
Scaling strategy based on performance signals
π₯ Microsoft (Bing) Ads
Account setup
Shopping campaigns & feed sync
Multi-platform scaling
π Ad-Copy Style Highlights (Short, Impactful Points)
Built a high-converting Shopify store from scratch
Completed deep product research for profitable UK niches
Achieved 100% Merchant Center approval
Launched optimized Google Shopping + PMax campaigns
Managed Google Ads + Microsoft Ads
Spent $500+ profitably
Generated massive sales with consistent order flow
Improved product visibility + feed health
π Tools we use:
π Shopify Store Development
π Google Merchant Center Setup & Approval
π Google Shopping & Performance Max Ads
π Remarketing & Funnel Optimization
π― Analytics, Tag Manager & Conversion Tracking
π SEO + Technical Fixes
π» Microsoft & Bing Ads
π Full Performance Marketing Stack
This project demonstrates our full capability in end-to-end eCommerce growth β from Shopify store development and product validation to feed optimization, Google/Microsoft Ads management, and high-ROI performance marketing. Ready to scale your brand? Letβs grow together β contact us today.










