We partnered with VirtuMart, an India-based fashion brand, to build their full eCommerce ecosystem with a strong focus on Google Shopping Ads performance. Our journey began by designing a clean, conversion-driven Shopify store optimized for mobile speed, seamless checkout, and user-friendly navigation. We customized banners, homepage layouts, trust badges, and payment options to create a smooth and trustworthy shopping experience.

To prepare the store for high-performing Google Shopping Ads, we optimized 300+ products with SEO-rich titles, detailed descriptions, structured variants, and well-organized collections. This ensured better visibility across Google search and Shopping placements. We then fully configured Google Merchant Center, fixed all feed and policy errors, and successfully approved all 348 products—unlocking high-quality traffic opportunities through Google Shopping Ads.

We strengthened customer engagement by adding Shopify automations such as abandoned checkout recovery, welcome emails, VIP flows, and birthday campaigns. Shopify Forms was integrated to grow email lists for remarketing and future ad audiences. Finally, we connected all essential tracking systems—Google Analytics, Shopify Analytics, Meta Pixel, and conversion tracking—ensuring accurate data for scaling Google Shopping Ads, Performance Max campaigns, and retargeting strategies.

Result: VirtuMart now runs on a fully optimized Shopify store with a 100% approved product catalog, a strong Google Merchant Center setup, and a complete marketing foundation—ready to scale traffic, conversions, and revenue through high-performing Google Shopping Ads.