📈 Project Overview

This project showcases a complete and successful Google Merchant Center and Google Ads integration for an eCommerce brand in the home décor niche. The client wanted a fully compliant product feed, error-free approval, and a performance-ready account to drive quality traffic and sales.

Our team handled the project end-to-end — from product feed optimization to campaign readiness — ensuring every product met Google Shopping policies and best practices.

🎯 Client Goals

• Get all products approved in Google Merchant Center

• Resolve feed, item, and account issues

• Properly sync the Shopify store with Google

• Prepare the account for scalable Google Shopping Ads

• Start receiving qualified traffic and conversions

🔧 What We Did

1️⃣ Google Merchant Center Setup & Optimization

• Created and configured the Merchant Center account

• Linked Merchant Center with Google Ads

• Set up accurate business details and shipping settings

• Ensured policy compliance for products and website

✅ Result:

• 49 Active Products (100% Approval Rate)

• 0 Disapproved Items

• 0 Pending or Expiring Items

2️⃣ Product Feed Management

• Optimized product titles and descriptions for SEO & Shopping Ads

• Properly structured pricing, availability, and product identifiers

• Fixed common feed errors and warnings

• Implemented automatic product updates

✅ Result:
A clean, optimized feed ready for long-term scaling and ad performance.

3️⃣ Shopify Store Performance Tracking

• Verified product synchronization between Shopify and Google

• Ensured order tracking accuracy

• Monitored fulfillment, paid orders, and delivery status

✅ Result:

• Real customer orders successfully tracked

• Smooth payment and fulfillment flow

4️⃣ Conversion-Focused Growth Foundation

• Enabled analytics tracking for performance insights

• Prepared the account for Google Shopping & Performance Max campaigns

• Ensured a strong foundation for ROAS-focused advertising

✅ Performance Highlights:

• $1,896+ in total sales

• 5,157 online store sessions

• Strong increase in traffic and order volume

• Fully functional conversion tracking

🚀 Final Outcome

This project resulted in a fully approved Google Merchant Center, a high-quality product feed, and a sales-ready Google Ads ecosystem. The client was able to start advertising confidently, generate sales, and scale without policy or feed-related interruptions.