Our Complete Bing Ads Services
Strategic Campaign Planning
We don’t just create campaigns—we build strategies.
Our process begins with:
- Understanding your business goals
- Analyzing your competitors
- Identifying profitable keyword opportunities
- Creating a custom campaign structure
- Setting KPI-based targets (CPC, CTR, ROAS, CPA)
This foundation ensures your campaign grows efficiently from day one.
Professional Campaign Setup
A well-structured campaign performs better, costs less, and converts more visitors. We handle every detail:
✔ Keyword Research & Intent Mapping
- High-intent keyword selection
- Search volume & competition analysis
- Brand vs non-brand keyword strategy
- Negative keyword planning
✔ Ad Group & Campaign Structure
- Smart categorization (SKAG / thematic grouping)
- Correct match types for maximum control
- Geo-targeting & device targeting
✔ Ad Copywriting
We craft persuasive, conversion-focused ads that increase CTR:
- Responsive Search Ads (RSA)
- Call-to-action optimized headlines
- Benefit-rich descriptions
- Audience-specific messaging
✔ Ad Extensions Setup
- Sitelinks
- Callout extensions
- Structured snippets
- Call extension
- Location extension
These increase visibility and improve ad performance instantly.
Microsoft Shopping Ads & Merchant Center Management
Perfect for eCommerce stores.
We provide:
- Microsoft Merchant Center setup
- Product feed creation
- Fixing feed errors & disapprovals
- Optimizing product titles, descriptions & attributes
- Smart Shopping / Standard Shopping campaign setup
- Ongoing feed optimization for higher product visibility
Our feed optimization ensures your products rank better and attract more buyers.
Advanced Optimization & Scaling
Optimization is where the real performance happens. We continuously work to reduce costs and boost conversions.
Our optimization includes:
- Bid adjustments (device, location, audience, time)
- Quality Score improvement
- A/B testing for ads
- Landing page recommendations
- Conversion tracking setup (UET tags)
- Adding negative keywords to eliminate waste
- Scaling winning keywords & pausing non-performers
- Improving Return On Ad Spend (ROAS)
We optimize your campaigns weekly to keep performance ahead of the competition.
Remarketing & Audience Targeting
Reach users who already visited your website and convert them into buyers.
We set up:
- Remarketing lists for search ads (RLSA)
- Dynamic remarketing for eCommerce
- In-market audiences
- Custom audiences
- Demographic-based targeting
This helps you capture warm leads and increase conversions with lower CPC.
Monthly Management & Reporting
Transparency is key.
Every month, you receive:
- Detailed performance reports
- Cost vs revenue analysis
- Insights on conversions & user behavior
- Optimization summary
- Strategic recommendations for the next month
We track what matters and guide you toward continuous growth.