Scaling a UK Shopify Store with Google Merchant Center & Shopping Ads

Project overview

This UK-based eCommerce brand partnered with us to build their complete digital selling ecosystem β€” from store setup to scaling performance marketing. We designed and developed their full Shopify store, carried out deep product research, and ensured the brand was fully optimized for high-intent buyers.

To drive scalable growth, we set up and fully approved their Google Merchant Center, optimized their product feed, and launched high-performing Google Shopping, Search, and Performance Max campaigns. We also implemented and managed Microsoft Ads to expand reach across Bing’s audience.

With a total ad spend of over $500+, we generated high-volume orders and strong ROAS, creating a profitable and sustainable growth engine for the brand. The storefront now maintains 100% product approval, fast indexing, clean diagnostics, and consistent Shopping Ads performance.

This project highlights the power of a well-built Shopify store combined with structured product optimization, advanced campaign strategy, and continuous performance management.


🎯 Services Included

πŸ›’ Shopify Store Development
  • Complete store setup & theme customization

  • Conversion-focused product pages

  • Category structure, navigation & branding

  • Product research based on UK demand & trends

πŸ“¦ Google Merchant Center
  • Merchant Center account creation

  • Feed setup & optimization

  • 100% approved products

  • Data quality improvements for better ad performance

πŸ“ˆ Google Ads (Search, Shopping, PMax)
  • Campaign structure & audience setup

  • Shopping Ads, PMax & remarketing

  • Budget optimization + ROAS improvement

  • Scaling strategy based on performance signals

πŸ–₯ Microsoft (Bing) Ads
  • Account setup

  • Shopping campaigns & feed sync

  • Multi-platform scaling


πŸš€ Ad-Copy Style Highlights (Short, Impactful Points)
  • Built a high-converting Shopify store from scratch

  • Completed deep product research for profitable UK niches

  • Achieved 100% Merchant Center approval

  • Launched optimized Google Shopping + PMax campaigns

  • Managed Google Ads + Microsoft Ads

  • Spent $500+ profitably

  • Generated massive sales with consistent order flow

  • Improved product visibility + feed health

πŸ›  Tools we use:
  • πŸ›’ Shopify Store Development

  • πŸ› Google Merchant Center Setup & Approval

  • πŸ“ˆ Google Shopping & Performance Max Ads

  • πŸ”„ Remarketing & Funnel Optimization

  • 🎯 Analytics, Tag Manager & Conversion Tracking

  • πŸ” SEO + Technical Fixes

  • πŸ’» Microsoft & Bing Ads

  • πŸ“Š Full Performance Marketing Stack

This project demonstrates our full capability in end-to-end eCommerce growth β€” from Shopify store development and product validation to feed optimization, Google/Microsoft Ads management, and high-ROI performance marketing. Ready to scale your brand? Let’s grow together β€” contact us today.

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