Our goal was simple and strategic: boost product visibility, reduce Merchant Center disapprovals, and drive scalable, profitable sales.

Google Merchant Center Setup & Feed Optimization

We fully optimized the Google Merchant Center to ensure long-term success:

• Created a high-quality product feed for 8,600+ items
• Resolved all data inconsistencies and fixed disapproved products
• Optimized product titles, descriptions, GTINs, and images
• Achieved 99% active products with minimal disapprovals
• Verified structured data, pricing alignment, and policy compliance
• Integrated automated feed syncing with Shopify for smooth updates

This strong foundation ensured the entire catalog was eligible and ready for high-performing Google Shopping placements.

Shopping Ads Setup & Campaign Optimization

With a fully compliant GMC, we launched and optimized advanced Shopping Ads:

• Smart Shopping / Performance Max campaigns
• Search + Shopping hybrid campaign structure
• Enhanced audience signals for better targeting
• Bid strategy optimization (Maximize Conversion Value & ROAS)
• Product-level performance tracking and scaling
• Continuous negative keyword refinement

Campaign performance highlights:

• 4,370+ clicks
• 250+ direct conversions
• Steadily improving cost per conversion
• Increased visibility in competitive apparel categories

Business Impact: Significant Sales Growth

Our combined approach—technical feed optimization, policy compliance, and data-driven campaign management—generated powerful business results:

• Higher daily sales
• Stronger product visibility across Google Shopping
• Improved U.S. market presence
• A scalable advertising structure built for long-term growth

This project showcases our ability to blend advanced technical execution with performance-focused campaign strategies to deliver profitable and sustainable growth for e-commerce brands.